I am making my way through Sheryl Sandberg’s book, Lean In, and chapter three made me stop and think a bit. The chapter is called “Success and Likeability”, and Sandberg starts out with a Harvard Business School case study based on the experience of an entrepreneur named Heidi Roizen. Sandberg writes:
The case described how Roizen became a successful venture capitalist by using her “outgoing personality… and vast personal and professional network [that] included many of the most powerful business leaders in the technology sector”. [The professors] assigned half of the students to read Heidi’s story and gave the other half the same story with just one difference – they changed the name “Heidi” to “Howard”.
[The Professors] then polled the students about their impressions of Heidi or Howard. The students rated Heidi and Howard as equally competent… their accomplishments were completely identical. Yet while students respected both Heidi…
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